Mobile Friendly and Google
As of April 21st, Google updated their algorithm to analyze websites to see if they are mobile friendly. This is an important issue, considering 80% of internet browsers are doing so via mobile devices. Nothing is worse than having to pinch and zoom to be able to read text or see images. How can you check to see if your site is mobile friendly? Do you know what factors Google is taking into account to consider your site as mobile friendly? Let’s take a look at their requirements and what you can do to meet them.
No Tapping or Zooming
How many times have you searched for something on your smartphone, only to find that you had to double tap the results to zoom in? Maybe you had to pinch to zoom in, and you went too far, meaning that you had to slide the screen around to read the information you were interested in. That’s a nightmare when you’re trying to find answers quickly.
No Horizontal Scrolling
There’s nothing worse than having to flip your finger to the left and back to the right again to read a paragraph. You end up losing your place, eventually giving up on trying to read the content.
Tap Targets Have Adequate Spacing
Have you ever been on a site where 2 menu items were too close together? Trying to tap those on a smart phone can lead to errors. Imagine tapping on what you thought was the contact page, only to end up on the portfolio page. How frustrating! Spacing out your tap targets on mobile devices will fix this issue, making you more mobile compliant.
See Your Site How Google Sees It
Google has their own mobile friendly test that you can use to check and see how your site is seen by Google. It will tell you if there are any problems, and it will even provide you with a screenshot of your site, so you can see how Google sees it.
Another tool I use personally is Browserstack. It will analyze your site and create screenshots of how it renders on Windows Machines, Mac, Android and iOS devices.
Things You Need to Know About The Google Update
Keep in mind it only affects search engine rankings on mobile devices. It applies to individual pages, not entire websites.If you want to check the status of your entire website, you’ll want to hop over to Webmaster tools and check out their mobile usability report. This will give you a birds eye view of your site as a whole.
What Can You do?
If you are running a static html site, you’ll want to implement your own responsive grid, or hire a service to make your site responsive. If you have a WordPress site, you’ll want to switch to a responsive theme. There are tons on the web to choose from. You can find a bunch of free WordPress themes, or if you’re looking for a premium WordPress theme with a specific look, check out these great premium WordPress themes.
Remember, content is still ranked more importantly above anything else. If your content is poorly written, copied, recycled, or lacks substance, you won’t rank well no matter what you do.